A Korean woman named Shelly Hwang is a USC graduate who ran two not successful franchises prior to opening Pinkberry. Due to uncooperative neighbors and the denial of their liquor license, Hwang and Lee gave up on the teahouse and chose instead to transform the location to a frozen yogurt store. Pinkberry opens in January 2005 and only sold $70 their very first month, but within 4 months they were turning a revenue . Their very first major break came in August 2005 when they were discussed by Daily Candy. They later received a $27.5 million financial investment from a venture capital company established by Starbucks’ Howard Schultz which turned their futures around. So look out for young lee Pinkberry right now. If you’re trying to look for Shelly Hwang, you have actually come on the outstanding lading page.
More info: mymodernmet.com
The Mysterious Woman Behind the Pinkberry Brand
Source: Fast Company